Research in Motion Limited Essay

In early 2002, Chris Wornald, as the director of strategic alliances for RIM, believed the tremendous synergy value offered from the acquisition of Slangsoft and its importance for RIM’s future Asian market. However, after his successful presentation on the deal to senior executives, one piece of archived news on Jerusalem Post got the attention from RIM’s director of legal affairs. The widespread panic and paranoia among Slangsoft employees, unrealized revenue from HP and multiple registrations became a great concern. Thus, Chris Wornald had to accurately measure the benefits RIM would gain from Slangsoft and the risks associated with its operation and corporate culture. Moreover, it is significant to draft a detailed action plan to help RIM capture all the synergy if deal is set. In this case, four categories are detailed analyzed; RIM itself, Slangsoft itself, three alternatives and the detailed plan of action. Research in Motion Limited (RIM) Firm and its products: Research in Motion Limited (RIM), trading as BlackBerry, was â€Å"a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Immediacy, security and ease-of-use were its pillar of competitive strategies. In early 2002, RIM and Hong Kong-based Hutchison Whampoa announced the commercial launch of BlackBerry operating in Hong Kong. To date, RIM’s development tendency focused on expanding the global reach of the BlackBerry solution, especially into the rapidly growing Asian markets where no such solution yet existed. In term of its products (exhibit 1), the best-known and most profitable product was its Blackberry wireless solution, and another 45% of its revenue mix came from RIM wireless handhelds, software development tools and embedded wireless technologies. To date, RIM’s target customer had been focused on enterprises, not individuals. As the pioneer in the filed of wireless data communication, RIM’s products have the great features of â€Å"small size, long battery life, easy-to-use, reasonable pricing, flexible architecture and a data security plan† In order to maintain its leadership, RIM focused on the innovation of two-way wireless technologies and applications, adoption of its platform by wireless network service providers globally, and protect its intellectual property. Throughout the operation, RIM remained responsive to end-user needs and continue to develop and market leading edge hardware and applications. Moreover, in order to extend and develop its capacities, RIM had broadened the strategic alliances and relationship in order to enhance its competitive position. But, to date, the most emergent wireless capacity it needed was support of localized Chinese input and display. Finance From 2000 to 2001 (exhibit 2), RIM’s revenue grew 160% from $85 million to $221 million. RIM has an extremely strong balance sheet after completing a follow-on equity offering in November 2000 that raised $ 590 million. Therefore, RIM has very strong financial assets for financing their growing opportunities. In term of one single item on balance sheet, RIM has $50.8 million liquid asset to finance any small valued opportunities, and the sales of new equity indicates the investors’ confidence towards RIM. People and Culture Mike Lazaridis, RIM’s CO-Chief Executive Officer, was a passionate advocate for the power of basis science to improve and transform the world. With his engineering degree, Lazaridis is responsible for product strategy, research and development, product development and manufacturing. Jim Balsillie with more charismatic and outgoing personality brought his wealth of business knowledge to RIM. With such strong leading executive team, RIM had achieved a great employee growth by department from Fiscal 1999 to 2001. (exhibit 3) Moreover, RIM has a well-developed corporate culture that celebrates achievement, creativity, and risk taking. Employees at RIM were well compensated and motivated by various benefits, at the meanwhile, RIM is also famous for its corporate giving to the communities. Slangsoft Inc. (Slangsoft) Slangsoft, headquartered in Boston, was a small Israel-based company with majority of employees in Jerusalem. It had three main products: a core keyboard mapping engine, 52 language scalable vector fonts and a predictive input engine. Its well-developed Intelligent Text Input and Display (iTID) technology was essential for RIM’s entry into Asian market. Many RIM competitors also desired this technology. Slangsoft has signed licensing deals with nine companies and was in the stage of negotiation with one cellphone company. Arie Mazur, CEO and president of Slangsoft, showed his welcome towards building a closer relationship with RIM. However, former Slangsoft employees had or were considering sue the company for unpaid salaries, and alleged physical and personal abuse. Creditors also claimed their trouble collecting receivables. It also has problem in term of transferred intellectual property and deal issues with HP (one of RIM’s competitors) Three Alternatives There are three main alternatives for RIM at current: acquisition of Slangsoft, acquisition of Slangsoft’s competitors and outsourcing or developing own input and font display technology. Before analyzing the advantages and drawbacks of those three alternatives, we needed to firstly assess RIM’s current performance and the moving direction this year, in three years and ten years, then visualize the business strategy in terms of goals, product market focus, value proposition and core activities, and lastly apply strategic models to position RIM’s needs from the deal. Assessment We used the performance matrix (exhibit 5) to classify RIM’s current position of the business and the direction it targeted towards. In the current market, RIM had very good organizational health and operating performance. Therefore, RIM was in quadrant 1 and the strategy review will be a question of fine-tuning and taking a farther than usual look into the future. This specific direction demonstrated the importance of RIM’s sustainable future operational plan, both in short term and long term. Thus, RIM not only had to enhance its operation in order to maintain its position within a year, but also needed to develop non-existing market in this rapid-paced industry in a short term (3 years) and capture the future market share with developed technology in a long term (10 years) Goals Besides the operational direction goals, RIM had its specific business goals. In terms of hard goals, RIM still wanted to enhance their competitiveness as the leader in the market, at the same time of developing wealth for stakeholders. In terms of soft goals, RIM was willing to create opportunities for employee to advance while benefit society through innovation. Product market focus In this case, RIM’s board of directors had agreed to penetrate the new Asian market with its BlackBerry solution, which contains the new technology of input and font displays. Therefore, firm chose to have a diversification market focus on both product and market. Value proposition In order to gain the most market share in Asia and win against other competitors that are interested at the growing Asia market, RIM presented its value proposition in term of execution such as availability and intensity. To be specific, RIM had to find the way to get the font and display technology as soon as possible. With sales hustle and rapid timing, RIM could gain the leadership position in Asian market and capture most of the growing markets to become sustainable. Core activities RIM’s determination of its core activities was a critical aspect of its strategy since these choices would have a fundamental impact on its market and operations control, cost structure, capacities and flexibility. As demonstrated in this case, RIM was reaching out for a vertical integration in order to maintain the control of font and input technology, while limited its competitors’ abilities of expanding their market share in Asian market. Moreover, there are eight specific tasks RIM set for fiscal 2012. The ones we need to focus on in this specific case are to continue to substantially increase BlackBerry user base, launch new market and maintain the culture. Since the main strategy RIM utilized was strategic alliance (exhibit 4), it became more obvious that RIM would continue its acquisition on small technologies. Acquiring Slangsoft or its competitors or outsourcing/developing own? After assessing RIM’s performance and position, it was defined that RIM took great consideration on maintaining its leading position and kept innovating and gaining new market shares. Specifically, by looking carefully at the business strategy components, it was even clearer that RIM is unable to wait for Slangsoft’s competitors (Zi and Tegic) to get rid of the lawsuits. Also Slangsoft’s iTID platform had better functionality, performance and architecture compared to all four of competitors. Therefore, Chris’s decision on quickly moving on to due diligence and negotiate an acceptable offers is a wise for RIM in the short term. After gaining the market share in the large Asian market, developing own text input and font technology might be an optimal solution, but it is not short-term solution. Therefore, in order to win Asian market place with a possible past pace and save time for other sustainability plans, RIM should acquire Slangsoft as soon as possible. However, the specific requests and changes can be made through due diligence, as indicated in the plan of action.

Behavioral Perspective essays

Behavioral Perspective essays The Behavioral Perspective is the view of the psychological aspect of Behavior. This perspective points out the study of measurable, observable behavior and the way in which the environment determines behavior. Included in this perspective is the nature of man, determinism, and the possibility of change. Behaviorists believe that the nature of man is neither good nor evil. Behaviorists believe in the theory of Tabula Rasa, or the blank slate theory. In this theory a baby is born with no knowledge and their knowledge draws from their environment and experience. Here, Behaviorist B.F. Skinner reiterates his believe in this concept by saying: So far as I know, my behavior at any given moment has been nothing more than the product of my genetic endowment, my personal history, and the current setting. As Skinner puts it, this theory of Tabula Rasa is the belief that people are a product of their environments. This concept also brought forth the famous quote about conditioning from John Watson who said Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in, and Ill guarantee to take anyone at random and train him [her] to become any type of specialist I might selectdoctor, lawyer, artist, merchant, chief, and yes, even beggerman and thief, regardle ss of his [her] talents, penchants, tendencies, abilities, vocations, and the race of his [her] ancestors. The idea that we have no free-will (Skinner) is called Determinism. In addition to the Tabula Rasa theory another aspect of Determinism is Conditioning. Conditioning is the most basic form of learning. In Conditioning a behavior is learned by a person and or animal. This learning is a result of reinforcement or the association of an unconditioned (not learned) stimulus with a conditioned (learned) stimulus. The first of the two types of Conditioning is Classical C...

ACT English Questions, Reporting Categories, and Content

ACT English Questions, Reporting Categories, and Content ACT English Intro Shakespeare, you’re not (even if you do look good in those Elizabethan tights). That does not mean you can’t score well on the ACT English test. Trust me on this. Most of what you will encounter on the ACT English section of the exam is stuff you have done a million times in school. Sure, the format is different - you can get really tripped up on the paragraph spacing if you are not careful - but the content should be fairly easy for those of you who didnt fail out of all of your English and Language Arts classes. Read below for all of the ACT English Basics. And when you’re done getting the lay of the land, read through the ACT English strategies to help yourself before you test! ACT English Basics If you’ve read ACT 101, you know the following goodies about the ACT English section: 5 passages of text75 multiple-choice questions (fifteen per passage)45 minutesApproximately 30 seconds per question ACT English Scoring Just like the other multiple choice  sections, the ACT English section can earn you between 1 and 36 points. This score will be averaged with the scores from the other multiple-choice sections (Math, Science Reasoning and Reading) to get you your Composite ACT score. Youll also get your raw scores based on reporting categories that were introduced in 2016. Here, youll see how many questions you answered correctly in the  Production of Writing,  Knowledge of Language, and  Conventions of Standard English. They do not in any way affect your section or composite ACT score. Rather, they give you an indication of where you can improve if you should take the again. The English score is also tabulated with the Reading and Writing section scores to give you an ELA (English Language Arts) score. Like the   The average ACT English score is about a 21, but you’ll have to do much better than that if you’d like to hit up a top university for admissions acceptance – more like between a 30 and 34. ACT English Test Content As I stated previously, youll have three reporting categories scattered throughout the ACT exam. You will not see Production of Writing, Knowledge of Language, or Conventions of Standard English sections - that would be too easy! Rather, youll encounter these types of questions as you work through all five passages. Production of Writing (approximately 22 - 24 questions) Topic Development:  Identify the authors purpose Identify whether a portion of text has met its goalEvaluate materials relevance in terms of the texts focusOrganization, Unity and Cohesion:Use strategies to create logical organizationUse strategies to ensure a smooth flowEnsure effective introductions and conclusions Knowledge of Language (approximately 10 - 14 questions) Ensuring concision and precision in word choiceMaintain consistent styleMaintain consistent tone Conventions of Standard English (approximately 38 - 42 questions) Sentence Structure and Formation:  Ã‚  Identify misplaced modifiers (adjectives, adverbs, etc.) Fix run-ons, fragments and comma splice sentencesResolve problems with improper clause usage Correct  parallel structure.  Punctuation Resolve improper usage of  commas, apostrophes, colons, semicolons,  quotation marks, etc.Improve the text with various punctuationUsageRecognize common problems with standard English usage.Revise common problems to improve the writing.      ACT English Test Practice There it is – the ACT English section in brief. Think you can pass this bad boy? If not, then you have some major preparation in front of you. The English section is not easy by any stretch. Sure, its stuff youve learned in high school, but it is also incredibly challenging if you havent really had very much grammar or punctuation practice in a while. If you want to get ready, try starting with the best ways to study for the ACT. Then, move on to the ACT English practice questions. Once youve mastered that, you can read  through these ACT English Strategies so you are doubly prepared!

MACROECONOMICS AND THE TABLET PC INDUSTRY Research Paper

MACROECONOMICS AND THE TABLET PC INDUSTRY - Research Paper Example Therefore, this essay aims at providing complete insight into the United States tablet PC market by explaining the current factors that are affecting the growth of the tablet PC industries (Langdana, 2009). Additionally, the study will exploit factors that are driving this market growth and the underlying growth strategies that they need to implemented to be at per with the current completion. There has been immense competition among the world’s major table manufacturers especially after the launch of iPad from the Apple. Approximately five month after the launch of iPad, Samsung launched the Samsung galaxy tablet (Alvarez, 2007). This created an overwhelming competition with Apple and since this time, the tablet PC manufacturing industries have produced or released several players (Langdana, 2009). For instance, after the release and launch of iPad PC tablet, numerous tablet manufacturing industries including Asus, Lenovo, and HP among others released numerous tablet PC model s into the market; thus, it may be noted that the major product and marketing decision in these industries are influenced mainly be the stiff competition within the industry (Dhir, 2004). Notably, it seems that the current market of these tablet PC manufacturing industries is pegged mainly on the tablet manufacturing. Therefore, the future of these industries may be governed largely usage around these tablets. In other words, if there will be shift in the usage of these tablets to another device, then it implies that these industries will collapse (Taylor and National Bureau of Economic Research, 1984). The market domain of tablet PCs is governed intended usages of these tablets PC. Some of the usage are governed by screen size, distribution channels, and operating platform used. Analysis of these factors are vital in the understanding the market domain of tablet PCs within the United States market. Some market research revealed that tablet PCs are designed mainly for personal usage within the United States market. Nonetheless, with time, these tablet PCs are expected to be adopted or designed for commercial usage. In essence, if they are used adopted the corporate environment they are expected to reduce additional costs usually incurred on top of laptops and desktop computers. The Apple’s iOS operating systems holds the largest U.S. tablet PC market shares. The Apple has achieved this through its first mover advantage (Silvia, 2011). The Google’s Android operating system comes second while others including Samsung, HP, Motorola, Lenovo, and HP among other manufacturers take other ranks within the stock market. The tablet PC Market The market trend of the tablet PCs can analyzed according to the three macroeconomic variables including price indices, rate of unemployment, and exchange rate. These three elements usually affect the market trend in large extent in that high price indices usually affect how consumers buy the intended products. The tab lets PCs are new technologies in the market and their advent and manufacture have been expensive; thus, leading to high prices of these tablets. On the other hand, high rate of unemployment usually affects the off farm income especially of the farm operator families (Matsumura and Moreira, 2005). Additionally, the unemployment rates usually affect t

Trends in team building activities Coursework Example | Topics and Well Written Essays - 750 words

Trends in team building activities - Coursework Example In her article, team building is the way to go for any business. For any manager to be considered successful in their leadership roles; they must ensure they have sound, active and well-balanced teams working harmoniously towards achieving the organization’s long-term goals. Look at all successful business institutions, you will discover that the reason behind their fortunes is the composition of thelabor force that is relating well, with each other. Nothing positive can be achieved unless there is a good collaboration among people employed in an organization. She further says that, before any management directs its efforts towards moving the organization to the next level of success, it should ensure it makes team building its first priority. The author either gives examples of the classic Hawthorne Studies of between 1927 1nd 1932, where it was discovered that a group’s results are better compared to the totals of individuals working independently or in 1993, Elton Ma yo seconded this when he found out that a group was essential because of three unique characteristics it owned. They include a feeling of social support, a sense of group identity and cohesion. These characteristics are a strong motivation towards a group or team achieving its goals. The author goes ahead to support her findings of the importance by comparing two generations. That of 1960s that gave little attention to teamwork since most reward systemswasbased on individual performances and that of 1980s, which advocated for teamwork.

Todays Marriages and Families Assignment Example | Topics and Well Written Essays - 250 words - 210

Todays Marriages and Families - Assignment Example The magazine photo that I selected has a young girl roughly four years old reaching her arms out to her father while the mother is seated next to her. I deemed this as a structure-functional perception. It appears like the family brought up their child responsibly, provided emotional security and support. Nevertheless, it also might be the attachment theory since the child appears to develop more attachment to her father rather than her mother (Bruhn, 2005). Â  I am always interested in how the number family members in my house are from my mother’s side, which is my grandmother. The only data collection techniques, which can be used, are interviews and questionnaires (Lamanna & Riedmann, 2011). I asked my mother, my mother’s brothers and my mother’s sisters. I discovered that my grandmother has 15 children. I did not discern that I had so many uncles and aunts. Â  The age group, which is rising as a proportion of the U.S. populace, is the elderly, 65-plus years (Bruhn, 2005). For the following two decades, million Boomers will stop working. There will be roughly 10,000 new retirees included in the Medicare and Social Security rolls every day. Individuals are living longer due to U.S.’s advance health care system and clean food (Schwartz & Scott, 2012).

Accountability Mechanisms in Volkswagen and Nike

Accountability Mechanisms in Volkswagen and Nike An ever evolving set of responsibilities (and accountabilities) for the functioning and welfare of individuals, society and the environment is entrusted to public sector organisations and private business enterprises. Using both positive and negative examples discuss the above statement. Accountability is defined as the fact or condition of being accountable; responsibility (Oxford Dictionary, 2016). It is an essential part of all businesses both large and small. The power that one party has which enables them to demand accounts from another party is through various accountability mechanisms. This essay will examine how a small selection of said accountability mechanisms succeeded or failed in the cases of two large corporations Volkswagen and Nike. The environment is entrusted into the hands of businesses. A prime example of when this trust was broken is the Volkswagen (VW) emissions scandal. In this case, the legal accountability mechanism failed miserably. Legal accountability is the obligation that companies have to the law. These accountabilities unlike some others e.g. market accountability are compulsory. The VW emissions scandal erupted on the 18th of September 2015 (Kollewe, 2015). The company was ordered to recall 482,000 cars in the US after the scandal was unveiled. Due to the deliberate illegal installation of a defeat device, VW could cheat emissions testing on several models and was cleared to sell them (Hotten, 2015). The defeat device caused cars affected to excel under normal emissions testing conditions. Its purpose was to recognise test conditions e.g. a locked steering wheel and a stationary test rig and put the vehicles into a safety mode which resulted in the cars emitting a significantly lower level o f air pollutants than they would under normal driving conditions. The rigging of tests allowed VW to manufacture and sell thousands of cars that were advertised as being revolutionary due their low emissions. The stark reality was that when tested out-with normal test conditions, the engines emitted nitrogen oxide pollutants up to 40 times above what is allowed in the US (Hotten, 2015). When the scandal broke, it was unveiled that 11 million cars worldwide could possibly be fitted with the device (Kollewe, 2015). What is questionable, is the fact that the company only suggested that 11m cars could possibly be fitted with the device. One would think that they would know how many times they broke the law considering all the profits that they raked in. This resulted in the emitted pollution totalling almost 1 million tonnes per year (Lee and Vachon, 2016). Roughly the same as the UKs combined emissions for all power stations, vehicles, industry and agriculture (Mathiesen and Nelsen, 20 16). VW did not take care of the environment here because although their deceit caused them to rake in profits, their carelessness and lack of consideration has resulted in a negative impact on the environment and society at large. In the case of this scandal, the legal accountability mechanism failed because although the law stated that cars could not emit more pollution than a set amount, VW used deceitful ways cunning practices to bypass the law. Since the truth has been unveiled, VW has paid and will continue to pay dearly for their wrongdoings with lawsuits and continued legal action being taken against them. Furthermore, legal accountability is not the only accountability mechanism that failed in relation to the VW scandal. Another one was market accountability, accountability to the output market in particular. The output market is where goods are sold and services are provided. This market is especially important as consumers in such markets can take their custom elsewhere in the event of a companys wrongdoing. As such a large company, VW was trusted by millions of users all around the world. They bought their products because of their brand loyalty and belief. They were drawn in by the advertisements promoting clean diesel and gave up their hard-earned money in order to receive a product that unbeknownst to them was contributing astonishing amounts of pollution into the atmosphere (Jopson, McGee and Campbell, 2016). A study found that US [VW] vehicles would have spewed between 10,392 and 41,571 tonnes of toxic gas into the air each yearà ¢Ã¢â€š ¬Ã‚ ¦. If they had complied with EPA st andards, they would have emitted just 1,039 tonnesà ¢Ã¢â€š ¬Ã‚ ¦each year in total (Mathiesen and Nelsen, 2016). The failure of market accountability is equally even more astonishing due to the astounding volumes of pollution that was emitted due to these defeat devices. Not only did VW show a lack of regard for the environment, but they also did not act responsibly with the trust bestowed onto them by the output market society. The market penalized VW for its unsustainable behaviour with many customers taking their custom elsewhere. Volkswagen faces a consumer backlash against its brand (Lee and Vachon, 2016) and deservedly so. The VW scandal is a perfect example of the impact that both legal and market accountabilities can have on a company when they are ignored. On the contrary, public reputational and market accountability succeeded in the case of Nike. The company began their Reuse-a-shoe initiative in 1990 and since then have recycled more than 28 million pairs of shoes and 36,000 tons of scrap material into Nike Grind for use in more than 450,000 locations around the world (Ekstrà ¶m, 2014). The material Nike Grind- is created using the slice-and-grind method. This meant that the shoes were sliced into three separate parts: rubber outsole, foam midsole and fibre upper. The three separate parts would then be ground and refined for use (Nike, 2016). The three different types of Nike Grind can then be used for different purposes, all for benefitting communities and society in general. What is remarkable is the fact that Nike saw an opportunity to make use of all the old trainers that were being incorrectly disposed of. By beginning this initiative, it is easy to see that Nike could build a strong brand loyalty. Consumers are always eager to support an initiative that will better the planet in any way, shape or form and Nike realised this and have succeeded.   Nikes Grind website states: Nikes vision is that our products will be closed loop-that is, they will use the fewest possible materials and be assembled in ways that allow them to be readily recycled into new products. Our long term vision is to create a continuous loop without waste. (Nike, 2016) Nike has been very successful with this initiative and it shows that they care for the environments and the well-being of society as a whole. This point is derived from the fact that all the old trainers were being disposed of incorrectly and this led to an increase in landfill. Also, the burning of the rubber led to increased toxic gases being released into the atmosphere. Nikes decision to begin the Reuse-a-shoe initiative was a great one because it improved the regard with which the company was seen. In addition, their pledge to use sustainable, long-lasting materials designed for professional level performance has only further increased its popularity with millions of consumers around the world (Nike, 2016). Nikes swift action to try and reduce the impact that their old products had on the environment worked in their favour as Nike Grind is now well established and continues to boost the Nike brand image. In conclusion, yes, it is true that society and the environment is entrusted into the hands of public sector organisations and private business enterprises. These are regulated using accountability mechanisms. All companies are accountable in many ways. However, where VW failed in their legal, market and public reputational accountabilities due to their deceitful actions, Nike succeeded in their market and public reputational accountabilities by identifying and devising a way to fulfil its objectives whilst making a positive impact in many communities and society. While, VW fitted the defeat device to cheat emissions testing and eventually make more profit, Nikes outward thinking resulted in even more brand loyalty than they started out with. It simply demonstrates that accountability is an essential part of every organisation and when the accountability mechanisms fail, there are serious consequences. Bibliography Ekstrà ¶m, K.M. (2014) Waste management and sustainable consumption: Reflections on consumer waste. Pg 169-171. Available at: https://books.google.co.uk/books?id=GXLfBQAAQBAJpg=PA170dq=nike+reuse+a+shoehl=ensa=Xredir_esc=y#v=onepageq=nike%20reuse%20a%20shoef=false (Accessed: 16 November 2016). Hotten, R. (2015) Volkswagen: The scandal explained. Available at: http://www.bbc.co.uk/news/business-34324772 (Accessed: 16 November 2016). Jopson, B., McGee, P. and Campbell, P. (2016) Volkswagen faces $15bn hit over US green ad campaign. Available at: https://www.ft.com/content/1234f9be-f5bf-11e5-9afe-dd2472ea263d (Accessed: 16 November 2016). Kollewe, J. (2015) Volkswagen emissions scandal timeline. Available at: https://www.theguardian.com/business/2015/dec/10/volkswagen-emissions-scandal-timeline-events (Accessed: 16 November 2016). Lee, K.-H. and Vachon, S. (2016) Business value and sustainability: An integrated supply network perspective. Pg 101-104. Available at: https://books.google.co.uk/books?id=ZPzcDAAAQBAJpg=PA102dq=vw+scandalhl=ensa=Xredir_esc=y#v=onepageq=vw%20scandalf=false (Accessed: 16 November 2016). Mathiesen, K. and Neslen, A. (2016) VW scandal caused nearly 1m tonnes of extra pollution, analysis shows. Available at: https://www.theguardian.com/business/2015/sep/22/vw-scandal-caused-nearly-1m-tonnes-of-extra-pollution-analysis-shows (Accessed: 13 November 2016). Nike (2016) How its made. Available at: http://www.nikegrind.com/how-its-made (Accessed: 16 November 2016). Oxford Dictionary (2016) Available at: https://en.oxforddictionaries.com/definition/accountability (Accessed: 16 November 2016). Siedel, G. (2016) The Three pillar model for business decisions: Strategy, law and ethics. Pg 16-19. Available at: https://books.google.co.uk/books?id=SYXNCwAAQBAJpg=PA18dq=vw+scandalhl=ensa=Xredir_esc=y#v=onepageq=vw%20scandalf=false (Accessed: 16 November 2016).